Developing a Marketing Mindset
A marketing mindset is one that recognizes that marketing is more than just a narrow set of responsibilities assigned to one person, and it’s more than just advertising.
A marketing mindset is one that recognizes that marketing is more than just a narrow set of responsibilities assigned to one person, and it’s more than just advertising.
Building a profitable alarm company means moving beyond the outdated view that marketing is a “nice to have but we can’t afford it” viewpoint.
Becoming more efficient is the goal of any forward-thinking, well-run business.
Attrition is a key metric in the security industry.
Convenient home automation, where a network is set up to control the functions of an entire property from a smart phone/tablet, is no longer relegated to the “Bill Gates” of the world.
Consumers today are inundated with information and bombarded with marketing which makes it very difficult to make a lasting impression.
The news may say the economy has turned around, but that doesn’t mean your customers aren’t still feeling pinched.
One of the biggest reasons customers say they’ve cancelled their contract is because “they don’t use their system anymore.”
Customers cancel for many different reasons but some, like moves or financial issues, you may not have control over. Are you doing everything you can to be sure your customers are not going to competitors? Here are six steps to combating competitor-driven cancellations. Know your market. Information is the key to combating competitor-driven cancellations. You…
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Homeowners see buying a security system as an important investment and a long-term commitment.