Preventing Attrition from the Start with Best-In-Class Sales Practices
Homeowners see buying a security system as an important investment and a long-term commitment.
Homeowners see buying a security system as an important investment and a long-term commitment.
Not all customers are the same, or have the same risk of cancellation.
It’s a fact: keeping your existing customers costs your company less than getting new ones to replace ones that cancel; and the longer you keep a customer, the more profitable the relationship becomes.
Attrition might be a fact of life, but that doesn’t mean you should ignore it. Here are a few strategies that can help reduce your attrition.
Did you know that you can manage your account base away from your computer? If you currently have accounts at Rapid Response monitoring, you can now enjoy direct access to the tools and features you use most, right from your mobile phone or tablet. Eliminate unnecessary phone calls to the monitoring station (which could result…
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Does your attrition rate meet industry standards?
Do you know why that customer just cancelled? How about the one before?
Whether you are relatively new to the alarm industry or have been in the business for a generation (or more), you can’t help but notice that the industry seems to be changing at a rapid pace these days.
Potential buyers evaluate a number of factors to determine the value of your accounts.
One of the most frequently cited reasons that customers give for wanting to cancel their accounts is that they “just don’t use their systems anymore.”