Attrition Essentials: Measure It So You Can Manage It
Do you know the difference between gross and net attrition rates?
Do you know the difference between gross and net attrition rates?
Traditional sales tactics just don’t work in today’s Internet-driven world. Consumers use the Internet to research and make many buying decisions before they even talk to a salesperson.
Does your attrition rate meet industry standards?
Do you know why that customer just cancelled? How about the one before?
Whether you are relatively new to the alarm industry or have been in the business for a generation (or more), you can’t help but notice that the industry seems to be changing at a rapid pace these days.
The digital world offers you more opportunities to reach your customers and prospects, but they control when, where and how – make that if – they engage with you and your company.
Potential buyers evaluate a number of factors to determine the value of your accounts.
A number of non-traditional companies, mostly cable and telecommunications companies, have been entering the electronic security market.
One of the most frequently cited reasons that customers give for wanting to cancel their accounts is that they “just don’t use their systems anymore.”
Summer is here, and that can also mean summer sales programs.