Why Monitoring Your Creation Cost is Important to Your Business
Tracking and managing your costs associated with generating new customers is critical to building a profitable alarm company.
Tracking and managing your costs associated with generating new customers is critical to building a profitable alarm company.
Adding new RMR is critical, but you want to do it in a cost effective way. Learn how to calculate your creation costs.
Perhaps you’ve been thinking about selling some of your accounts to free up cash to achieve your growth objectives or pay down your debt; or you may even be ready to make a complete exit.
With an increasingly competitive security industry, it has never been more important for you and your security company to think strategically about developing and growing your alarm business.
Attrition is one of the most misunderstood concepts in the alarm industry.
Convenient home automation, where a network is set up to control the functions of an entire property from a smart phone/tablet, is no longer relegated to the “Bill Gates” of the world.
Consumers today are inundated with information and bombarded with marketing which makes it very difficult to make a lasting impression.
The news may say the economy has turned around, but that doesn’t mean your customers aren’t still feeling pinched.
One of the biggest reasons customers say they’ve cancelled their contract is because “they don’t use their system anymore.”
Customers cancel for many different reasons but some, like moves or financial issues, you may not have control over. Are you doing everything you can to be sure your customers are not going to competitors? Here are six steps to combating competitor-driven cancellations. Know your market. Information is the key to combating competitor-driven cancellations. You…
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