Attrition Essentials: Gross Attrition vs. Net Attrition
Does your attrition rate meet industry standards?
Does your attrition rate meet industry standards?
Do you know why that customer just cancelled? How about the one before?
Whether you are relatively new to the alarm industry or have been in the business for a generation (or more), you can’t help but notice that the industry seems to be changing at a rapid pace these days.
The digital world offers you more opportunities to reach your customers and prospects, but they control when, where and how – make that if – they engage with you and your company.
Potential buyers evaluate a number of factors to determine the value of your accounts.
A number of non-traditional companies, mostly cable and telecommunications companies, have been entering the electronic security market.
The digital world offers you more opportunities to reach your customers and prospects, but they control when, where and how – make that if – they engage with you and your company.
One of the most frequently cited reasons that customers give for wanting to cancel their accounts is that they “just don’t use their systems anymore.”
Data breaches are headline news. It’s not just consumer retailers that need to worry about data breaches – all companies are vulnerable to data breaches – whether from malicious sources like hackers or simple employee errors.
“Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.” Scott Goodson, Owner of StrawberryFrog, a New York City-based branding agency, and author of the best-seller Uprising.