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5 Social Media Do’s & Don’ts

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5 Social Media Do’s & Don’ts

   Security Sales & Marketing    February 5, 2015  |  0

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Social media is one of the best ways to post and share your content–and because many companies are only now beginning to integrate it into their strategy, it can go a long way to establish you as an innovative company with subject matter expertise. Before getting started, though, take a look at these top 5 do’s and don’ts.

Do’s

  1. Know your customers: We’ve talked about this before and we’ll say it again. Your social media pages should be tailored items and stories of interest to your consumer base, not about the latest award you won or a patchwork of your industry jargon that’s more confusing than valuable.
  2. Have a personality: It’s important to actually care about your customers and your business. If you aren’t excited, or you don’t have an opinion, you’ll get bland results from your bland posts. Your personality should shine through all of your content.
  3. Share:  Your content doesn’t always need to be produced by you. There are tons of great articles you can find and share, photos and infographics that your audience will find beneficial, so go ahead and share with them! This practice allows you to show your generous side—and helps your customers know you care about them, no matter what the source.
  4. Be active, not manic.  Too many posts can be as detrimental as too few. Too much information will cause your followers to stop following you or to “unsubscribe.”

Time of day. If you know your customers well, you’ll get a better idea of the time of day they tend to be open to social media. Post during those times to get the most activity.

Don’ts

  1. Overshare: Be careful of how much information you share and how you share it. Having a personality is one thing, excessively posting on social media is another.
  2. Under-share:  When you have a Facebook page, a Twitter account and a LinkedIn profile, use them or take them down. When someone stumbles on your page and it hasn’t been updated in three years, they don’t get a good impression.
  3. Delete:  If you get a negative comment, you may be tempted to delete it. Instead, respond to it in a professional, calm manner. Your customers are more interested in how you respond to a complaint than they are in the fact that you got one.
  4. Ignore: If a prospect or customer comments on your blog post and you’ve neglected to respond, others will wonder if your business is non-responsive as well.
  5. Over-connect: Before you automatically connect with someone who makes a request, take a pause. Is this someone you’d want to connect with in “real life”? If not, don’t feel compelled to connect on social media. It could actually detract from the message you’re trying to send.

Following proper etiquette with your social media postings will help your business maintain its competitive edge, and responding to customers will increase satisfaction and trust.

Marketing can be daunting. But we’re here to help. If you’re an existing ACA dealer, learn more about our individually branded marketing tools.  If you’re not yet an ACA dealer, find out how to become one!

 

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